Movement, the "No Bra" trend: what is it exactly?
The lockdown changed many habits… even in terms of lingerie! Among 18-25-year-olds, a trend quietly emerged: the "No Bra," or the art of saying goodbye to the bra. More than just a fashion trend, this choice reflects a quest for comfort and freedom. In fact, according to a 2020 Ifop study, 18% of women stopped wearing bras after the lockdown, compared to only 4% before. A small revolution in underwear drawers!
According to Camille Froidevaux-Metterie, researcher and professor of political science, this movement goes beyond just a fashion choice. "The lockdown allowed women to experience a new relationship with their bodies, free from the gaze of others in public spaces. They could choose not to wear makeup, high heels, or bras," she explained, referring to this small revolution. It was a time to rethink habits, comfort, and perhaps refocus on oneself.
Why does the No Bra trend attract more and more women?
Far from being just a trend, the No Bra movement is based on several motivations:
- A search for comfort and freedom
- A desire to respect the natural physiology of the breast
- Health concerns (better blood circulation, reduction of skin irritation, etc.)
- A minimalist approach to lingerie
The reasons for giving up a bra also include firmer breasts, relief for the back and shoulders to avoid pain from compression, improved blood circulation, and better lymphatic drainage. This last reason is particularly highlighted by health professionals, who remind us that bras that are too tight can interfere with the proper circulation of lymph, a fluid essential to the immune system and toxin elimination.
This choice is often adopted by women who seek a more natural relationship with their bodies, especially after pregnancy, a period that deeply transforms self-perception.
Breastfeeding and No Bra: Is it a compatible duo?
While the idea of completely ditching a bra while breastfeeding might seem tempting, it has several limitations:
💦 Milk leaks: a factor to consider
During the first few weeks (and sometimes several months), breastfeeding is accompanied by unpredictable milk leaks. That’s why bras with built-in absorbent and waterproof pads can provide effective and discreet protection throughout the day, including during pregnancy, when milk may start coming in well before the baby is born.
These leaks are particularly common among women with a strong milk ejection reflex (REF), where milk gushes out intensely during or between feedings. In this case, properly designed lingerie with absorbent pads or collection shells is essential to stay dry and comfortable all day long.
🌸 The need for support varies by body type
Some women feel the need for soft support, especially if their breasts have changed a lot during pregnancy and breastfeeding. Heavy breasts can cause back pain and worsen the appearance of stretch marks if not properly supported. This is where a well-fitted bra becomes essential, offering personalized support.
Medically, professionals recommend that women with large breasts opt for well-fitted lingerie from the pregnancy period to avoid unnecessary strain on the back and shoulders. A good breastfeeding bra, now more practical and aesthetically pleasing, becomes essential.
🤔 Why isn't traditional lingerie enough anymore?
Traditional lingerie, with its rigid underwires and sometimes too-tight straps, can become uncomfortable and even problematic for breastfeeding. Breastfeeding bras offer soft fabrics, optimal fit thanks to additional hooks at the back, and flexibility that allows the breasts to adjust to size variations over the weeks.
In case of cracked nipples or mastitis (common issues in the early days of breastfeeding), wearing a specially designed bra also helps avoid unpleasant friction and protect sensitive skin.
What breastfeeding lingerie to choose?
Breastfeeding bra: absolute comfort
Ideal from the end of pregnancy and for the first few months of breastfeeding, the breastfeeding bra is an ultra-comfortable option, without seams, that moves with the body without compressing the breasts.
What we love?
- Breastfeed at night without constraints.
- Perfect adaptation to changes in breast volume.
- If the bra has an absorbent system, it's an extra peace of mind!
Various bra openings are possible: with clips, on the side, or wrap-around style.
Ideal for the first months of breastfeeding, the Mama Hangs nursing bra, seamless and with built-in absorbent pads, moves with your body without compressing your breasts. For more convenience, it also has clip or wrap-around openings for easy and comfortable breastfeeding. These features make it the perfect choice for breastfeeding both day and night.
In addition, Mama Hangs also offers nursing tops, which combine the benefits of the bra and clothing. Always made with absorbent and waterproof materials, these tops are a halfway point between a bra and a regular garment. They provide soft support while allowing discreet and practical breastfeeding, both during the day and evening.
Nursing bra: with or without underwires?
When it comes to breastfeeding, the choice of bra is crucial. At Mama Hangs, we prioritize models without underwires, as they can compress the milk ducts and promote engorgement or mastitis. Our bras, like the Mama Glow, are designed for ultimate comfort with ultra-soft microfiber and a back with 6 rows of hooks, allowing a perfect fit for breast size variations.
The Mama Glow is the perfect example of the slow bra movement. A return to softness, aesthetics, and quality fabrics for more comfortable breastfeeding and a smooth transition back into everyday life.
Discover more about our range of maternity and breastfeeding lingerie designed with both comfort and elegance in mind.