CHAPTER 1
MAMA HANGS: A Family Story
Mama Hangs is the story of a mom who, after having her first child, experiences unconditional love alongside the fear of not measuring up.
In January 2018, our eldest daughter Romy was born, and I plunged into motherhood with 200% commitment, determined to cherish every moment with her. She spent all her time on me in a wrap, refusing to nap in her crib during the day!
In the early days, I often found myself alone with Romy, as François-Xavier (my husband) had to travel for work, and I quickly became overwhelmed with all my childcare accessories.
Although I was relatively comfortable with the baby wrap, I felt there must be something easier to use—a simpler accessory that could respect the baby's physiology and the wearer’s ergonomics while combining comfort, safety, and style.
I had the opportunity to speak with various parents who shared their experiences and the limitations and drawbacks they had encountered.
Among these, some were uncomfortable with the length of the wrap, the knots, or the style. Others were not fans of bulky, rigid baby carriers.
Having designed products for sports brands for 10 years and being convinced of the importance of carrying and nurturing your baby during their early months, I decided to combine my professional experience with my personal convictions to dive into entrepreneurship and create Mama Hangs by the end of 2019, offering innovative, ergonomic, and easy-to-use baby carriers.
In January 2018, our eldest daughter Romy was born, and I plunged into motherhood with 200% commitment, determined to cherish every moment with her. She spent all her time on me in a wrap, refusing to nap in her crib during the day!
In the early days, I often found myself alone with Romy, as François-Xavier (my husband) had to travel for work, and I quickly became overwhelmed with all my childcare accessories.
Although I was relatively comfortable with the baby wrap, I felt there must be something easier to use—a simpler accessory that could respect the baby's physiology and the wearer’s ergonomics while combining comfort, safety, and style.
I had the opportunity to speak with various parents who shared their experiences and the limitations and drawbacks they had encountered.
Among these, some were uncomfortable with the length of the wrap, the knots, or the style. Others were not fans of bulky, rigid baby carriers.
Having designed products for sports brands for 10 years and being convinced of the importance of carrying and nurturing your baby during their early months, I decided to combine my professional experience with my personal convictions to dive into entrepreneurship and create Mama Hangs by the end of 2019, offering innovative, ergonomic, and easy-to-use baby carriers.
In 2020, the range was launched right in the middle of C... (shh, we don’t talk about it!). It seemed like the best (and worst) time for François-Xavier, who has been present and supportive since day 1, to join the Mama Hangs adventure full-time.
We then moved from packing and shipping orders from our garage to our logistics partner located just a few kilometers away, and from working at our living room table to real offices :) And thus began a great adventure!
We then moved from packing and shipping orders from our garage to our logistics partner located just a few kilometers away, and from working at our living room table to real offices :) And thus began a great adventure!
CHAPTER 2
A high-performance range in constant evolution
Following the success of various baby carriers like the Carry & Pack and the Motherhood/Fatherhood sweatshirts, the range has expanded to include innovative maternity and breastfeeding accessories.
During my breastfeeding journey with Romy, I experienced a significant amount of milk leakage and discovered too late that I was dealing with hyperlactation.
I searched for solutions, but the market offered very limited options.
Pregnant with our second daughter, Georgia, we decided to create a bra that, much like period panties, could replace the outdated breast pads that don't stay in place
During my breastfeeding journey with Romy, I experienced a significant amount of milk leakage and discovered too late that I was dealing with hyperlactation.
I searched for solutions, but the market offered very limited options.
Pregnant with our second daughter, Georgia, we decided to create a bra that, much like period panties, could replace the outdated breast pads that don't stay in place
Our innovative, absorbent, and waterproof nursing bra, the Day n' Night 2.0
Launched in June 2022, our bras have already supported thousands of moms in their breastfeeding journey, providing comfort and peace of mind. And stay tuned! The lingerie range will be expanding very soon :)
LEARN MORE
Our innovative, absorbent, and waterproof nursing bra Day n' Night 2.0
In September 2023, our new baby carrier, the Carry & Bloom, which we have been developing for over 2 years, joined the range to support you up to your child's 4th year.
This means you can now fully enjoy your daily adventures and travels without limits!
CHAPTER 3
Sourcing in Portugal
Portuguese manufacturing quickly became an obvious choice. After working for companies that primarily produced in Asia at incredibly competitive costs, we wanted to stay true to our values and place human welfare, quality, and ethics at the heart of this project.
Our geographical proximity to our partners allows us to visit them regularly and build strong, trusting relationships.
We choose our materials with the utmost care to ensure safety and comfort.
Our cotton is organic and GOTS certified. The other materials we use are selected based on stringent internal criteria that we adhere to without compromise.
Yes, this does come at a cost for both us and you. We are fully aware of this, but while we cannot compete with the giants of the childcare industry, local production was crucial to this project.
By making thoughtful and reasoned consumption choices, we are shaping the future for our children.
More than just a brand, Mama Hangs is a human adventure, a desire to support you in your daily life as new parents, making life simpler so you can focus solely on your baby and those precious moments!
Our geographical proximity to our partners allows us to visit them regularly and build strong, trusting relationships.
We choose our materials with the utmost care to ensure safety and comfort.
Our cotton is organic and GOTS certified. The other materials we use are selected based on stringent internal criteria that we adhere to without compromise.
Yes, this does come at a cost for both us and you. We are fully aware of this, but while we cannot compete with the giants of the childcare industry, local production was crucial to this project.
By making thoughtful and reasoned consumption choices, we are shaping the future for our children.
More than just a brand, Mama Hangs is a human adventure, a desire to support you in your daily life as new parents, making life simpler so you can focus solely on your baby and those precious moments!
Portugal - October 2021